Ryan Neal Cordwell
Creative Director
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SMITHS GUILD, For The Clotherie

SMITHS GUILD is an outreach based nomination campaign created to highlight men across varying industries, in effort to create media for The Clotherie, mens clothing store in Phoenix. The campaign encompassed photo capture and a short “brand” film of each SMITHS GUILD member. Conceived, designed, initiated and executed by Ryan Neal Cordwell at Foundry Creative Studio, The.

 
 

Final logo treatment. Design by Ryan Neal Cordwell.

Outreach letter to candidates. Copy and design by Ryan Neal Cordwell.

 
 
 
 
“Thanks to Ryan Neal Cordwell for his amazing videography work and inviting me to participate in such a great project.”
— Evelio Mattos, Sustainable Structural Packaging Designer
 

Alternate logo coloring.

 
 
 
“I mean. Watch my SMITHS GUILD video, that pretty much is the most authentic... raw... interpretation of how I want to brand myself.”
— Gueric Nkunzimana, Photography/Videographer
 
 
 
“I’m grinning ear to ear right now dude. I fucking love it.”
— Sloan Walters, Musician/Financial Advisor