
SEE SALT, Île de Ré, France
A story-driven content-capture effort spanning multiple generations and continents to share the process and culture of SEE SALT, a French fleur de sel finishing salt. Based in the desert, hand harvested on the island of Île de Ré.
Film production, post, script and photo.
Film & Photo: SEE SALT, Brand
With a history well storied in places far from home, in times long ago, this world-shaping substance has carved its path through our cultures in the ways a river might through the mountains of our desert home. A staple of coastal Europe, we honor this history by hand harvesting our Fleur de sel from the source, in the expectedly romantic Eastern Atlantic salt marshes of Île de Ré, as has been done for hundreds of years.